Hey. I’m Trang, the marketer behind Bamilami’s food truck launch. When we opened in October 2023, we knew we had something special but didn’t have the budget for massive ad campaigns. Here’s a breakdown of how we got to where we are today.
The Numbers:
- Grand Opening Day: We sold out in 2 hours
- Private Event: Hosted a grand opening with 10 influencers
- TikTok: 8,700 followers, 100 videos, 224,400 likes, views ranging from 20,000 to 740,000 (no ad spend!)
- Instagram: 3,400 followers, 64 posts, 571,000 views on the most viral video, and only 100€ on ads
- Media Coverage: Featured in Helsingin Sanomat and mentioned by 13+ influencers (no fees)
How We Did It
First, we didn’t try to be everything to everyone. After testing different types of content and doing some brand research, we found what worked: storytelling. We shared funny, behind-the-scenes moments of the business. The more real and relatable we were, the more people connected with the brand.
On TikTok and Instagram, we focused on content that felt authentic and fun. People were drawn to the personality of the business, not just the food.
We also got some great press and influencer attention without paying for it. The right people shared our story, and that helped us build momentum.
