How we grew Junction’s socials (700% increase on TikTok)
Hi there, I’m Valerie, and I led the social media strategy for Junction in 2023, a global leader in tech events and a SaaS B2B hackathon platform. Here’s how we grew their social media presence in just a few months by creating engaging, content-driven strategies across Instagram, LinkedIn, and TikTok.
The Numbers:
- Instagram: Gained 50,000 followers (700% growth)
- LinkedIn: Gained 2,000 followers (40% growth)
- TikTok: Reached 9,000 followers through organic content
- Viral Videos: Instagram content hit 14 million, 3 million, and 1 million views; TikTok reached 3 million views
The Work We Did
Our strategy was simple: create content that resonated with Junction’s tech-focused audience. We used tech humor and interviews with event participants to keep things fresh and engaging. By tapping into popular trends and using visually appealing content, we were able to grab attention quickly.
On Instagram, we focused on relatable, fun content that was both informative and entertaining—something the audience could connect with. We kept it light but tech-savvy, ensuring it stayed relevant to the brand’s values.
Why It Worked
The success came from being genuine and engaging with our audience. We didn’t just share event updates—we built a community with content that sparked conversation and interaction. The key was staying authentic, entertaining, and, most importantly, relatable.
This strategy allowed Junction to build a strong, engaged following that continues to grow across platforms.
